LADIESSince 1970, Bill Blass has helped women live beautifully through easy, American style designed in New York City.Today, Bill Blass creates shoes with that same spirit in mind–accessible New York City style for the worldWilliam Ralph Blass established his eponymous Bill Blass fashion house in 1970 with the philosophy to bring New York City style to the rest of the world. Throughout his career, Blass established himself as one of the most internationally recognized American designers of his time, whose designs arose from a dialogue between him and the American woman. Bill Blass was a style innovator whose work left an indelible mark on the fashion world. From sharp tailoring to accessories, perfume, and a multitude of branded product linesBill Blass Jeanswas a diffusion line under the larger Bill Blass fashion empire, which was a major American brand, especially known for its tailored, elegant, and American sportswear aesthetic. Here’s a breakdown of the Bill Blass Jeans label history, particularly focusing on its origins, heyday, and evolution:Bill Blass Jeans was introduced in the early to mid-1980s as a more accessible, casual line for a broader consumer base. The line was positioned to compete with the growing market for designer denim that included brands like Calvin Klein, Gloria Vanderbilt, and JordacheBy the late 2000s, Bill Blass Jeans had mostly disappeared from major retailers, although vintage pieces remain collectible for fans of 80s and 90s fashion